After the successful launch of your app, are you worried about your performance and overall value of the application? For this, KPIs (key performance indicators) and app metrics are the two things that can be used to evaluate this performance. Now, the question arises what would you choose to select the best KPIs to measure them?
In an ideal situation, tracking KPIs is a part of the development plan as this can unveil you the positive and the negative sides of the app performance. In today’s time, there are a lot of metrics available for review that you must use a few of them to have a proper evaluation. So, there are some Key Performance Indicators (KPIs) should marketers look for in order to gauge performance on mobile:
There are some basic parameters of KPI’s, which are needed to calculate like: Installations of the app, Keywords or Phrases used to find and then download the app in the App Store, for how long a user interacts with the app, average revenue generated per user, un-installations of the app, etc.
Accessed time after installation:
Although the installation of the
Gaining trust by permission granted:
When a user allows permission for the app to access personal information that means there is a
Number of subscriptions / registrations:
Many applications only rely on a subscription model, like magazines, in order to generate a stream of revenue. By asking for a smaller sum of money on a continuous basis, many applications are able to generate significant revenue with this very scalable business model.
Frequency of the accessed pages or screens:
A number of pages or screen visits are an important engagement
Social sharing is also an important KPI in publishing and shares a vote of confidence from visitors in the content they are reading and sharing it with the friend circle and followers. Even the editorial decisions are based on the social shares of a piece of content.
The main objective is not only to make a one time purchase but to maximize customers for a lifetime. This will generate a continuous stream of revenue through frequent sales.
The bottom line is that there are a lot of metrics out there for measuring the performance of your mobile applications and help us to gain a good understanding of performance and value. The items in the above list are the best KPI’s you should measure your mobile app with at a minimum. Rather than thinking of KPI’s as gospel, focus on just the user behaviors that really matter and pick the most critical KPIs for acquiring new users.